For thousands of women, the thought of restrictive diets and competitive gym workouts can be daunting.
But with more than two-thirds of Australians aged over 18 either overweight or obese, many feel as though they have no choice but to adopt a strict health regime.
Thankfully, this is not the only solution.
Enter The Healthy Mummy, the health and wellness website and community that has seen thousands of women completely transform their bodies – all without giving up their favorite treats.
The $20million empire is the brainchild of mother-of-two Rhian Allen, who is 2010 was pregnant with her first baby and frustrated to find there was no national support system to help women ‘shape up’ or get healthy after giving birth.
The Sydney-based entrepreneur researched the possibility of creating a safe and healthy plan of her own before taking a leap of faith and quitting her corporate job of 12 years, selling her house and investing every dollar she owned into the idea.
Eight years on and the company is now the biggest ‘mums only’ healthy eating and weight loss program in the world and Ms. Allen has just launched her book, The Busy Mum’s Guide to Weight Loss.
The program itself works by inspiring women through 28 Day Weight Loss Challenges which see them lose, on average, five kilograms per month – some through diet alone.
Home workouts are encouraged, smoothie packs are on offer and the recipes themselves include nutritious versions of traditionally indulgent foods like burgers, pasta, chips, and pizza.
The results speak for themselves, with a combined three million kilograms lost by clients since the business’ launch – and the women didn’t have to give up foods they love or do extreme exercise.
Cicily Goodwin, 23, lost 51 kilograms through the program after tipping the scales at 128 kilograms.
The mother-of-two, from Nambucca Heads, New South Wales, had been overweight for as long as she could remember and had simply ‘stopped caring’ about eating well or exercising.
Speaking to FEMAIL previously, Ms. Goodwin said she first came across the company while pregnant and in the space of her pregnancy, had seen women transform their bodies and lifestyles for the better.
‘It got to a point where I became addicted to fast food and every day I was eating takeaway for multiple meals – things like KFC and McDonald’s – and massive amounts of soft drink,’ she said.
‘I was also drinking up to 10 coffees per day and eating a lot of food at a time; even if it wasn’t junk I would pile my plate up and eat until I was complete, uncomfortably full.’
Motivated to make a change, she started out by having smoothies twice a day with fruit and following the plans before starting the challenges and doing strength and body weight exercises in her living room.
She was also cooking up wholesome, enjoyable meals that included healthy versions of chicken parmigiana, pizza, and stirfry.
‘I was really learning so much about food and how it can be enjoyable and healthy. I never went overboard I just chose healthy and easy recipes and when I exercised I would pop the kids in a pram and go for a walk,’ she said
Ms. Goodwin, who lost the first 30 kilograms with a healthy diet alone, said it took her a while to truly see how far she had come with her weight loss as she had spent so long being unhappy with herself.
‘People think you need to do drastic things like that but I have found this to be so much more realistic and I can do it all at home,’ she said.
With so many success stories, Ms. Allen hopes to continue to evolve the brand and reach more mums around the world.
‘Everything we do is from a grassroots perspective and building our community and trust with a customer first approach is how we run the business,’ she said.
‘It feels so good to know that we are positively impacting the health of so many mums every single day,’ she said.
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